ASCO: The Twilight Garden
Our client, Eisai, wanted the advocacy section of their booth to feel like an escape from the chaos that comes to life at ASCO. Somewhere where people can take a moment and just take in everything around. So, we created the Twilight Garden. A serene, night time escape where you can get lost in, all while learning all about Eisai’s advocacy programs. This booth received such positive attention, that it ended up winning us the rest of Eisai’s ASCO business.
